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Oct 22 2008 12:00AM
Samsung FSOH and Best Buy Help Make Miracles Happen!
On October 16, 2008, Samsung's Four Seasons of Hope and retail partner Best Buy were joined by music legend Carlos Santana and San Rafael Mayor Al Boro as they donated $100,000 to Santana’s Milagro Foundation. The funds are being raised through a national retail program with Best Buy throughout the month of October. For every Samsung product sold at any Best Buy store, a portion of the proceeds are being donated to The Milagro Foundation to support under-represented and underprivileged children and youth in the areas of arts, health and education. The event garnered more than 14.3 million media impressions and more than $790,000 in PR Value!
The event on October 16 was held at Davidson Middle School in San Rafael, CA. The entire student body was invited to a special assembly where the Performing Stars of Marin, a Marin city organization that benefits from The Milagro Foundation, performed several routines for Santana & other special guests.
In addition, Steven Cook of Samsung and several area representatives from Best Buy presented the $100,000 donation to Carlos Santana and The Milagro Foundation. Local media outlets KGO-ABC and KNTV-NBC joined CNET/CBS Interactive, San Francisco Chronicle, SF Post Newspapers and 98.1 KISS FM on-site at the event and spoke with Carlos Santana about his relationship with Samsung’s Four Seasons of Hope and Best Buy.
Special thanks to Best Buy, Samsung’s Four Seasons of Hope team,Susan Knapp of IMS and Santana Management for planning and implementing this special event and making it such a success!